濟(jì)南宣傳片拍攝前需要的準(zhǔn)備，一文看清

　　做宣傳片的前期準(zhǔn)備工作

　　Preparatory work for making promotional videos


　　很多企業(yè)想要拍攝一部屬于企業(yè)自身的宣傳片，卻對于企業(yè)宣傳片的概念很模糊，想要怎樣的風(fēng)格，突出哪些重點(diǎn)，想要傳遞給用戶怎樣的情感，更是沒有明確的方向，如果前期不知道要做哪些準(zhǔn)備工作，甚至沒有做好與服務(wù)商溝通前的準(zhǔn)備工作，是很難制作出一部高質(zhì)量的企業(yè)宣傳片的。

　　Many companies want to shoot a promotional video that belongs to their own company, but they have a vague concept of what style they want, what key points they want to highlight, and what emotions they want to convey to users. There is no clear direction, and if they do not know what preparations need to be made in the early stage, or even do not prepare well before communicating with service providers, it is difficult to produce a high-quality corporate promotional video.

　　那么，企業(yè)要拍攝制作一部宣傳片，前期要做好哪些準(zhǔn)備呢？山湖萬像傳媒來給您詳細(xì)解答。

　　So, what preparations should a company make before shooting and producing a promotional video? Shanhu Wanxiang Media will provide you with detailed answers.

　　01 先在公司內(nèi)部收集匯總各部門的真實(shí)需求：宣傳片拍出來終歸是需要投放使用的，需求就是明確的。明確的需求是通過與公司各部門認(rèn)真溝通后匯總的，以免片子達(dá)不到既定目標(biāo)。

　　Firstly, collect and summarize the real needs of each department within the company: once a promotional video is filmed, it ultimately needs to be put into use, and the needs are clear. Clear requirements are compiled through careful communication with various departments of the company to prevent the project from failing to achieve the established goals.

　　02 收集完各部門需求后，征詢BOSS的意見：老板的意見或者對宣傳片的預(yù)期務(wù)必要征詢，大方向不能錯。很多時候執(zhí)行人員自嗨過后一地雞毛，三五家公司提案后發(fā)現(xiàn)沒有一個是老板想要的方向，之所以會這樣就是前期沒有征詢老板的想法導(dǎo)致的。

　　After collecting the requirements of each department, seek the opinion of the boss: the boss's opinion or expectations for the promotional video must be consulted, and the overall direction cannot be wrong. Many times, after the executives have gone crazy, they find that none of the proposals from three or five companies are the direction that the boss wants. The reason for this is that they did not consult the boss's ideas in the early stage.

　　03 所有意見匯總后，形成盡量詳細(xì)的brief。這個brief就是明確的制作需求表，里面的每一項信息都關(guān)乎到制作方能否get到企業(yè)拍宣傳視頻的目的，不會出現(xiàn)信息不同頻的尷尬境地。

　　After summarizing all opinions, form a brief that is as detailed as possible. This brief is a clear production requirements table, and each item of information in it is related to whether the production team can understand the purpose of the company's promotional video, without the awkward situation of different frequencies of information.

　　04 關(guān)于預(yù)算方面，如果自己對對標(biāo)影片成本拿捏不準(zhǔn)，可以帶著對標(biāo)影片去市場詢價，最后作為定價的大致參考。詢價可以選擇幾家公司的加權(quán)平均值，避免用最低價作為定價參考。

　　Regarding budgeting, if you are unsure about the cost of the benchmark film, you can bring it to the market for inquiry and use it as a rough reference for pricing. Inquiry can choose the weighted average of several companies to avoid using the lowest price as a pricing reference.

　　05 明確是否考慮用專業(yè)演員還是讓自己公司的人來參與表演？二者有一定的成本差。明確是不是想用最好的設(shè)備，還是對設(shè)備要求不高只對劇本要求比較高？明確后期三維動畫會不會特別多，是否涉及三維動畫等等。

　　Should we consider using professional actors or having people from our own company participate in the performance? There is a certain cost difference between the two. Is it clear whether you want to use the best equipment or only have high requirements for the script? Clarify whether there will be a significant amount of post production 3D animation and whether it involves 3D animation, etc.



　　06大致的想一下是否需要美術(shù)置景？還是租賃實(shí)景做美術(shù)改造？還是公司自己的景美術(shù)改造？還是公司景原封不動有什么拍什么。

　　06 Can you roughly think about whether you need art scenery? Or should we rent real scenes for art renovation? Or is it the company's own landscape art renovation? Still, the company's scenery remains unchanged, so whatever happens, it's up to you.

　　07當(dāng)公司內(nèi)部有了大概的宣傳片制作方向后，下一步就是選擇宣傳片拍攝制作服務(wù)商。那我們?nèi)绾芜x擇靠譜的宣傳片拍攝制作服務(wù)商呢？可以從以下幾點(diǎn)選擇：

　　After the company has a general direction for producing promotional videos internally, the next step is to choose a promotional video shooting and production service provider. How do we choose a reliable promotional video shooting and production service provider? You can choose from the following points:

　　1. 有一定規(guī)模的正規(guī)宣傳片拍攝傳媒公司；

　　1. A legitimate media company with a certain scale for shooting promotional videos;

　　2. 可以從官網(wǎng)或者官方渠道查看是否有優(yōu)秀視頻案例；

　　2. You can check whether there are any excellent video cases from the official website or channels;

　　3. 拍攝器材硬件設(shè)備齊全、有穩(wěn)定的拍攝制作團(tuán)隊；

　　3. The filming equipment and hardware are complete, and there is a stable filming production team;

　　4. 具備宣傳片攝制專業(yè)水平，擁有動畫特效制作技術(shù)的實(shí)力。

　　4. Possess professional skills in promotional film production and the ability to produce animation special effects.

　　5. 售后服務(wù)要有保障。

　　5. After sales service should be guaranteed.

　　08我們可以按照以上標(biāo)準(zhǔn)初步選擇3-5家服務(wù)商進(jìn)行比稿，在比稿的過程中，對接各家服務(wù)商一定要統(tǒng)一標(biāo)準(zhǔn)，這樣才能在同等條件下篩選出專業(yè)的拍攝制作服務(wù)商，在與服務(wù)商的方案溝通階段我們需要注意的是，給服務(wù)商提供的資料要盡量詳盡，還可以詢問服務(wù)商是否需要別的資料，是否有不明晰的地方，是否對制作需求都完全了解？明確大家完全同頻后，那就看各家的本事了，是騾子是馬很快見分曉。

　　We can preliminarily select 3-5 service providers for comparison based on the above standards. During the comparison process, it is necessary to unify the standards for all service providers in order to select professional shooting and production service providers under the same conditions. During the communication stage with service providers, we need to pay attention to providing detailed information to the service providers. We can also ask the service providers if they need other information, if there are any unclear areas, and if they fully understand the production requirements? After it is clear that everyone is completely on the same frequency, it depends on their abilities. Whether it is a donkey or a horse will be quickly determined.

　　09當(dāng)我們選定了一家服務(wù)商后，就需要共同重新梳理一下制作需求，認(rèn)真地討論制作方提供的框架方案里面的不足、理解偏差、遺漏之處（比稿方案一般大家都寫的不深或者僅僅只是框架，基本都是表達(dá)思路構(gòu)思，文案甚至都是給一些參考方向或感覺為主），如果有新增加的需求也要第一時間在制作方正式修改細(xì)化方案腳本前及時提出，避免方案成型通過后再反復(fù)修改而導(dǎo)致雙方的不愉快。

　　After selecting a service provider, we need to work together to reorganize the production requirements, carefully discuss the shortcomings, misunderstandings, and omissions in the framework scheme provided by the production party (the comparison scheme is generally not written deeply or only the framework, basically expressing the ideas and concepts, and the copy is even mainly for reference direction or feeling). If there are any new requirements, they should be raised in a timely manner before the production party formally modifies and refines the scheme script to avoid repeated modifications after the scheme is formed and passed, which may cause unpleasantness for both parties.

　　10 在宣傳片拍攝階段，企業(yè)應(yīng)該派專員到拍攝現(xiàn)場并做好公司人員的安排與拍攝轉(zhuǎn)場引導(dǎo)等工作，如果我們拍攝現(xiàn)場管理出現(xiàn)突發(fā)情況或產(chǎn)生其他影響宣傳片正常拍攝的因素時，能夠與拍攝團(tuán)隊共同協(xié)商、主動參與解決這些問題，幫助拍攝順利進(jìn)行。

　　During the filming stage of promotional videos, companies should send specialists to the filming site and arrange personnel and guide the transition of filming. If there are unexpected situations or other factors that affect the normal filming of promotional videos, we can negotiate with the filming team and actively participate in solving these problems to help the filming proceed smoothly.

　　11 公司全程參與配合企業(yè)宣傳片的拍攝制作過程，有效地把控拍攝進(jìn)度，節(jié)省時間也在節(jié)省成本。但是在整個拍攝制作過程中，不要隨便改變原有計劃，影響拍攝和制作的進(jìn)度，因為這些臨時的改變有可能會影響到成片的交付時間，甚至有可能影響到拍攝制作的成本。

　　11 companies fully participated in and cooperated with the filming and production process of corporate promotional videos, effectively controlling the filming progress, saving time and costs. However, during the entire filming and production process, do not change the original plan casually, as these temporary changes may affect the delivery time of the finished film and even the cost of filming and production.

　　本文由  濟(jì)南宣傳片拍攝 友情奉獻(xiàn).更多有關(guān)的知識請點(diǎn)擊  http://m.wxfuxia.com/  真誠的態(tài)度.為您提供為全面的服務(wù).更多有關(guān)的知識我們將會陸續(xù)向大家奉獻(xiàn).敬請期待.

　　This article was filmed in a promotional video in Jinan, showcasing friendship and dedication For more related knowledge, please click http://m.wxfuxia.com/ Sincere attitude To provide you with comprehensive services We will gradually contribute more relevant knowledge to everyone Stay tuned