運(yùn)營(yíng)抖音賬號(hào)避免違規(guī)需要注意的事項(xiàng)

1、賬號(hào)設(shè)置。抖音賬號(hào)的基本信息設(shè)置包含昵稱、頭像、簡(jiǎn)介、背景圖等內(nèi)容。如果我們?cè)谠O(shè)置賬號(hào)信息時(shí)稍不注意，可能會(huì)在文字、圖片等方面違規(guī)，如：文字、圖片涉嫌營(yíng)銷信息；賬號(hào)簡(jiǎn)介有聯(lián)系方式，如：微信號(hào)；賬號(hào)信息修改頻繁等，這些情況都會(huì)被系統(tǒng)檢測(cè)到，從而被判定為違規(guī)。

1. Account settings. The basic information settings of Tiktok account include nickname, avatar, introduction, background picture, etc. If we are not careful when setting up account information, we may violate regulations in terms of text, images, etc., such as: text, images suspected of marketing information; Account profile with contact information, such as WeChat; Frequent modification of account information and other situations will be detected by the system and judged as violations.

2、賬號(hào)登錄。抖音賬號(hào)的每一次登錄信息都會(huì)被記錄下來(lái)，如果登錄異常，也有能會(huì)違規(guī)。常見(jiàn)的登錄異常有：同一個(gè)設(shè)備、IP注冊(cè)多個(gè)抖音賬號(hào)；抖音賬號(hào)頻繁登陸登出、更換設(shè)備等。因此抖音賬號(hào)從注冊(cè)到運(yùn)營(yíng)，“一機(jī)一卡一號(hào)”比較好。




2. Account login. Every login information of the Tiktok account will be recorded. If the login is abnormal, there may be violations. Common login exceptions include: multiple Tiktok accounts registered for the same device and IP address; Tiktok accounts frequently log in and log out, change equipment, etc. Therefore, from registration to operation, "one machine, one card and one number" is better for Tiktok account.

3、視頻內(nèi)容。抖音平臺(tái)鼓勵(lì)原創(chuàng)類優(yōu)質(zhì)短視頻內(nèi)容，我們可以通過(guò)分享自己的作品，吸引更多用戶關(guān)注。相對(duì)的，一些低質(zhì)量的、抄襲搬運(yùn)的視頻，也會(huì)有限流。視頻內(nèi)容容易出現(xiàn)的違規(guī)點(diǎn)如下：視頻內(nèi)容質(zhì)量低、視頻模糊等；視頻內(nèi)容同質(zhì)化情況嚴(yán)重；含有低俗、暴力欺騙等平臺(tái)禁止的不適宜內(nèi)容；通過(guò)添加字幕、修改視頻尺寸等方式抄襲或搬運(yùn)他人視頻等。

3. Video content. Tiktok encourages original high-quality short video content. We can attract more users by sharing our own works. On the other hand, some low-quality and plagiarized videos may also have limited streaming. The following are common violations in video content: low video content quality, blurry videos, etc; Serious homogenization of video content; Contains inappropriate content prohibited by platforms such as vulgar and violent deception; Copying or moving other people's videos by adding subtitles, modifying video sizes, and other methods.

4、數(shù)據(jù)異常。一些運(yùn)營(yíng)者為了提升短視頻的數(shù)據(jù)，會(huì)采用一些不當(dāng)行為提升數(shù)據(jù)，如：刷贊、買粉等，這些會(huì)導(dǎo)致數(shù)據(jù)異常，如果被系統(tǒng)檢測(cè)到，會(huì)被平臺(tái)處罰。

4. Data exception. Some operators, in order to improve the data of short videos, may engage in inappropriate behaviors such as liking or buying followers, which can lead to abnormal data. If detected by the system, they will be punished by the platform.