濟南抖音運營的工作內容
抖音運營工作內容1、熟悉主流平臺規則、玩法、推薦機制。包括但不限于抖音、B站、快手、微信視頻號等短視頻平臺。
Tiktok operation content 1. Be familiar with the rules, playing methods and recommendation mechanism of the mainstream platform. Including but not limited to short video platforms such as Tiktok, station B, Kwai, WeChat video number, etc.
2、能夠完成短視頻矩陣賬號搭建。根據不同用戶需求,策劃不同賬號定位、輸出內容,推進賬號各項工作,比如內容、后期等。
2. Can complete the setup of a short video matrix account. Based on different user needs, plan different account positioning, output content, and promote various account tasks such as content and post production.
3、了解公司所處行業,了解產品和用戶。持續進行產品及用戶研究,保證視頻內容實時符合產品理念及用戶需求。
3. Understand the industry in which the company operates, as well as its products and users. Continuously conduct product and user research to ensure that video content meets product concepts and user needs in real-time.
4、關注短視頻行業發展動態和熱點內容,對熱門內容有自己的看法和方法論,可以完成“蹭熱點”視頻的輸出。
4. By following the development trends and hot topics in the short video industry, having one's own opinions and methodology on popular content, one can complete the output of "riding on hot topics" videos.
5、內容策劃,包含短視頻的選題、腳本。6、帶領或協助團隊將策劃方案轉化為執行方案,挖掘創作者及出境演員,推進項目完成。
5. Content planning, including topic selection and script for short videos. 6. Lead or assist the team in translating planning proposals into execution plans, identify creators and overseas actors, and promote project completion.
7、能夠鑒別短視頻優秀內容,對視頻調性、質量等具備判斷能力。
7. Be able to identify excellent content in short videos and have the ability to judge video tone, quality, etc.
8、拍攝制作,根據腳本或文案進行拍攝。對燈光、構圖、分鏡、運鏡等有了解的,審美過關的,對鏡頭銜接和邏輯關系有了解等為加分項。
8. Shoot and produce according to the script or copy. Those who have knowledge of lighting, composition, storyboarding, and camera movement, have a good aesthetic sense, and have an understanding of lens coherence and logical relationships are added as supplementary items.
9、剪輯創作,能夠使用Pr、AE等專業軟件優先。
9. Editing and creation, preferably using professional software such as Pr and AE.
10、數據分析,對自己的賬號運營核心數據(完播率、轉發率、評論率、點贊率、贊粉比、轉化訂單量等)進行分析;對對標賬號的核心數 據分析。
10. Data analysis, analyzing the core operational data of one's own account (completion rate, forwarding rate, comment rate, like rate, like to follower ratio, conversion order volume, etc.); Core data analysis of benchmark accounts.
11、能夠為用戶增長和轉化效果負責,能夠根據賬號情況制定指標并完成指標。
11. Responsible for user growth and conversion efficiency, able to set and achieve metrics based on account conditions.
12、用戶運營,通過各種方法提升用戶粘性和活躍度。比如通過策劃粉絲活動,建立 粉絲群等方法。
12. User operation, using various methods to enhance user stickiness and activity. For example, by planning fan activities, establishing fan groups, and other methods.
13、完成業務轉化,配合業務部門完成引 流推廣等需求;結合短視頻+直播的模式制定高POI引流、轉化模型。
13. Complete business conversion and cooperate with business departments to fulfill requirements such as traffic attraction and promotion; Develop a high POI traffic and conversion model by combining short videos with live streaming.
14、常規基礎能力:有垂直行業從業經驗,有優秀案例,有活動經驗,溝通能力強,抗壓強,有責任心,形象氣質好,性格好,有才藝等都是加分項。
14. General basic abilities: Having experience in vertical industries, excellent cases, event experience, strong communication skills, resilience, sense of responsibility, good image and temperament, good personality, and talent are all bonus points.
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